Remember when it seemed like dedicated handheld gaming
consoles were everywhere.
Like who didn't have a game boy!
But the point is now our choices for mobile gaming seem to
be either playing on your smartphone or buying a Nintendo switch which honestly
is more of a hybrid console than a true handheld anyway
So how did we get to this paradoxical situation where mobile
gaming is more popular than ever before and yet we're super limited in our choice
of platform
It helps to look at some relevant history which is actually mostly
the story of how Nintendo pushed its rivals more or less completely out of the
market
Nintendo initially recognized that there was a real market
for mobile gaming not long after the success of early handheld games from
companies like Mattel
These took the form of single game handheld toys that
weren't true consoles
Instead you had to buy a new unit for each game you wanted to
play
Nintendo's first foray into gaming on the go was with a
lineup of toys called game and watch which creator Gunpei Yokoi thought up
while watching a board businessman playing with a calculator on the train
The game in watch series was wildly popular and helped the
market for handheld games surge.
Not to mention that it helped establish Nintendo as a
handheld gaming brand in the minds of consumers ahead of the launch of the
original game boy in 1989.
Now the game boy wasn't even the first console with
interchangeable cartridges that title went to Milton Bradley's Microvision that
had actually come out 10 years prior even though it was actually a dumb
terminal with all the processing handled inside the cartridge itself
But unlike the Microvision 16x16 resolution display
The Game Boy could handle detailed 160 by 102 pixel images and
perhaps even more importantly it was accessible
You see there were actually some cool portable contraptions
that came out before the game boy
The V-tech game mate from 1983 actually had 3D complete with
binocular-like eye cups but the Game Boy had long battery life and was
relatively affordable
These characteristics along with a solid library of games
helped the Game Boy fend off technologically superior rivals
Like the Sega Game Gear for instance
It had a Color screen and even an optional TV tuner which
you might think would help justify its higher price of 150 compared to the game
boys 90 but the battery life was terrible and that was a big deal before built-in
rechargeable batteries became common
There also just weren't many killer apps partly because Nintendo
got the lockdown on third party game developers
Early on you see Nintendo often made third party devs sign
agreements not to release the same game for a competing platform for some
period of time
So the game gear ended up just porting over lots of games
from the master system the home console that preceded the Genesis which wasn't
enough to make the Game Gear a serious threat to Nintendo's dominance
Other systems like the Atari Lynx and Turbo Express faced
similar issues and were even more expensive than the Game Gear
Then other competitors cut costs but were based around unappealing
gimmicks
For example Tigersgame.com from 1997 was cheap and touted
internet capability but this was limited to a text-based service over a 144
kbit connection that no games even used
Aside from those issues bad timing also doomed other
would-be Nintendo rivals
In 1995 sega tried releasing a portable Genesis called the Nomad
But with more interesting home consoles around the corner
including Sega's own Saturn,
People weren't terribly interested in a rehash of an aging
platform
Then there was the Neo Geo pocket color from 1998 which was
released at the height of Pokemon mania between that and the fact that the Game
Boy Advance was on its way in 2001
Nintendo already had the market cornered
The company brought us the innovative DS in 2004 and it was
around this time that Sony tried to become a major competitor with its Playstation
portable or PSP which actually became a relative success due to its powerful
internals, lovely screen and solid lineup of games
But a big reason for the PSP's ultimate undoing was that it
was trying to replicate the full Playstation experience rather than building
something completely with mobile gaming in mind
The Nintendo DS's dual screen design for example would be
awkward on a home console but made a ton of sense in a handheld form factor
The PSP's successor the PS Vita ended up making the same
mistakes but unfortunately with an even worse game library as Sony was far more
concerned with its upcoming Playstation 4
Meaning that the 3DS became the dominant handheld until the
switch was released in 2017.
Then when you consider how powerful smartphones were getting
all that time opening up more possibilities for gaming on what was already a do
it all platform that you had in your pocket anyway
It's not surprising that dedicated gaming gadgets from
companies not named Nintendo have mostly been squeezed out of the market to the
point where we might not even be able to place snake on our graphing calculators
anymore
So that was all in today’s post.
Thanks for reading and also check out our other posts and
leave a comment if you have a suggestion for a future post.
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