Do you guys know that there is a portal you can
visit, which shows you all the info that Google has both gathered and predicted
about you and it's kind of scary
So when you visit the page,
You will see at the top there are a couple of
things like your age, your gender and that's fair enough.
The stuff that you have entered yourself.
But then you've got this gigantic list of
interests and the scary / intriguing thing is just how specific it is. So if
you were mentioning to someone on a Google Hangouts chat the other day about a
potential holiday to Ladakh and boom on the Google servers it will be flagged
as one of your interests.
They even clock on your Netflix activity, that
would explain how it knows the type of TV that you watch.
It even picks up on your obsession with
customization and so it knows to target you with services related to
personalization.
By the terms you search, Google also predicts
what will soon be an interest for you.
So this triggered a bit of a thought process for
me, most people reading this are probably using at least 20 services owned by
Google but the scary things start to happen when you merge the knowledge that
it gains from these various platforms
For example YouTube comments, Google publicly
states that they keep track of every single YouTube comment you've ever left
which is fine right? because most people use YouTube under some sort of
anonymous identity so nobody knows who you are right….?
Wrong! Google does know it all even if you post
anything anonymously!
Google knows exactly who you are,
they know which Smartphone you've commented from,
they know your real name because of all the other
stuff you do on this phone and
they know where you live this might all seem
pretty obvious but I've seen a lot of people writing comments as if they were
100% anonymous and invincible when really Google has a permanent record of it
so just be careful what you write online.
Here's another thing if you think about when
people are most unashamedly themselves it's when they're on their own which is
also usually when you're going to be looking things up watching videos that you
like or in other words sending information to Google it's perfectly possible
then that in some ways Google knows you better than your family and your
friends you're not going to tell your family that you're secretly into Mine
craft videos at the age of 23 and you're not going to ask your friends to check
a Lump you've just found on your body.
Google is who you share the information with and
to clarify we know that Google collects this information we consent to.
But it's kind of crazy how powerful that becomes
when it all accumulates!
Google could recognize you better than your own
mother!
Think about this, you take a selfie on your phone,
Google photos knows from the image data that this is a selfie and therefore a
photo of you,
The algorithm then trains itself to become better
and better at recognizing you every time you take a photo to the point where
now for me Google knows I'm in a photo even if I'm a tiny obscured face in the
background and it knows exactly how I sound.
If you think about how you set up Google
assistant. The first thing you do is train it to recognize your voice and just
like the Photos app, it learns more about the nuances of my speech each time I
interact with it in fact Google stores an online recording of every interaction
you’ve ever had with your assistant which is super creepy
So when I found about this archive I was
listening to clips of myself in 2017 asking it what the weather was.
But maybe the most invasive part of this is the
location timeline,
Google keeps track of every town city and country
you've been to, how long you spent there and exactly which places you end up
visiting
I saw that It knows that the last time I was in
New Delhi I took an 11 minute walk from the McDonalds to my hotel.
Every 30 seconds or so for the rest of your life
your Smartphone or whatever the future equivalent looks like will be beaming
your exact location to Google.
So all of this has I'd say quite three severe
implications
Number One
is that it is vital that you protect your Google
account there's a bit of a misconception that if someone manages to hack you
then the worst they can do is fire off a few dodgy emails. No!! this person has
access to essentially your entire preferences and personality, your friends,
your family, your location they can effectively download you.
Number Two
Whilst Google does have an immense amount of
power here there are hundreds of governing bodies that prevent them exploiting it
and so for almost all of us it still makes sense to trust the company given how
much easier it makes our lives.
And Number Three
With this much information Google faces a bit of
a moral dilemma whilst your data is not being shared as part of the company's
core ethos.
There are a lot of cases where it might actually
benefit society for that data to be shared
Google could pick up on where a criminal is
hiding
it could predict which people are at risk of
self-harm and
it could start flagging potential terrorists just
based on their search history.
All right guys thank you so much for Reading this
post, I really hope you learned something from this and if you did don't forget
to comment your views on this one and yes do connect with us on the social
media where we share Such interesting posts and we can also have some chit chat
about how technology is shaping our world.
Update 30/04/2022
Users can now request that private information such as phone numbers, emails, and physical addresses be removed from search results. Google's action is part of a larger effort to combat online identity theft and harmful activity.
"Google may delete personally identifiable information that poses a serious risk of identity theft, financial fraud, harmful direct contact, or other specified problems," the company wrote in an online disclaimer.
"Google may delete personally identifiable information that poses a serious risk of identity theft, financial fraud, harmful direct contact, or other specified problems," the company wrote in an online disclaimer.
Users could already request that highly personal content that could cause direct harm be removed from Google Search. This includes information that could be used to commit fraud, such as bank account or credit card details.
Information on or from the government and other official sources, newsworthy content, and professionally relevant content are all examples of public interest content.
Furthermore, Google cautioned that deleting content from Google Search will not erase it off the internet. As a result, Google recommends that customers contact hosting companies directly.
Information on or from the government and other official sources, newsworthy content, and professionally relevant content are all examples of public interest content.
Furthermore, Google cautioned that deleting content from Google Search will not erase it off the internet. As a result, Google recommends that customers contact hosting companies directly.